Ken's Blue Blog
Musings on "the bleedin' obvious"; views on the meaning of life, or anything else that takes my fancy.

Tuesday, December 06, 2005

Call Centres

Do not be fooled by the marketing hype behind the spawning of call centres.

Companies try to make you believe that the call centre is designed to improve customer service and customer care issues; in reality, the call centre is designed to put an obstacle between the customer and the company that they are trying to contact.

The call centre operatives become little more than organic extensions to the company's IT system.

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