Ken's Blue Blog
Musings on "the bleedin' obvious"; views on the meaning of life, or anything else that takes my fancy.

Sunday, October 24, 2004

Marketing Con Tricks

"New Improved"

The above phrase actually means:

"We have tweaked the formula and design a bit; in order to justify raising the price, whilst trying to arrest the decline in sales".

Don't fall for this con.

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