Genuine quote from a shopper interviewed on TV:
"I would quite like that bag, if I knew the brand name".
In other words, she only buys products for their brand name; the quality and style of the products are irrelevant.
The person has not the wit, or the confidence, to make up her own mind about the quality and design of the product; she needs the "crutch" of the brand name to help her make the decision.
My advice to you all is simple, break free from the tyranny of the marketing men and brand names; buy what you want, not what you are told to buy.